How to increase organic traffic by 50% in 4 months?
In this case study, we'll demonstrate how we boosted our clients's website organic search traffic by an impressive 50% in just 4 months.
To put it in concrete terms, we saw how monthly clicks in Google Search Console soar from 2,875 to 4,200 between May and August 2024.
Client & Industry
Our client is a global company operating in a highly competitive digital marketing niche providing their services in locations all over the world and offer a multilingual site.
Challenges
Our main focus was to increase rankings by improving user experience because there is absolutely no substitute for getting the basics right when it comes to SEO.
That meant that we had to:
- Audit the website and resolve technical issues;
- Increase website speed;
- Optimize on-site content;
- Audit the current ranking positions in Google;
- Build high-quality inbound links.
Our main goal was to increase organic search traffic by:
- Fortifying the clients most important pages;
- Building a healthy backlink profile;
- Fixing content issues;
- Building trust and authority with Google.
Strategies
We broke our strategy down into 7x steps and each of those steps had its own goal:
- Keyword research. Identify relevant keywords to build content around;
- Backlink audit. Understand the site’s current link profile;
- Competitor analysis. Understand the content structure Google is looking for;
- Content strategy: Create a long-term, research-backed publishing schedule;
- Onsite audit. Uncover all technical issues;
- Improve user experience. Make the website user- and crawler-friendly;
- Link building: support the site with relevant inbound links.
Each of those steps plays a role in supporting organic growth and it's important to address all of these areas to see success.
Key Takeaways
So there you have it. That is how you can increase organic search traffic in competitive niche by just focusing on the foundations of SEO. It’s not rocket science.
You just need to follow my simple 3 step SEO strategy:
- Technical SEO. Build a logical and healthy website structure;
- Content. Understand your user’s needs and optimize for them;
- Backlinks building. Acquire relevant links.
